Record growth drives Priority Pass beyond milestone of 900+ lounges

04/19/2016

  • Priority Pass network now includes access to over 900 lounges globally
  • Priority Pass experiencing its strongest year for growth in 2016
  • Priority Pass has added over 170 lounges to its program in the last 12 months
  • Priority Pass continues to have the largest lounge portfolio of any independent provider

GLOBAL, 19th April 2016: Priority Pass, the world’s original, and largest, independent lounge membership program, today announces that its network of partner-operated lounges now totals over 900. This follows Priority Pass’ strongest year of growth so far in 2016, having added 51 lounges to the program between January and April, something that has seen the network acquire new global partners in key regions.

A major contributor to this growth is Priority Pass’ continued success in Asia Pacific, where 24 lounges have been added to its network since January 2016 alone and over 80 lounges since the previous January. This includes 60 based in China, as well as the growing economic hubs of Cambodia, Indonesia, Taiwan and Thailand, as well as New Zealand.

Priority Pass has also strengthened its foothold in another key market, Europe, Middle East and Africa (EMEA), where 22 lounges have been added to its network. Since April 2015 over 30 new lounges have been added in Russia, 7 key locations have been added in the Middle East with further high profile additions in France and Ukraine. In the United States, Priority Pass has added a further 10 lounges to the program, in strategically significant locations such as New York JFK, San Francisco and Orlando.

Stephen Simpson, Global Marketing Director for Priority Pass, part of the Collinson Group, added: “Over the last year we have witnessed faster expansion in the number of lounges available to members than ever before. Today’s major milestone, reaching 900+ lounges, is testament to the hard work of the team, who have remained focussed on ensuring all Priority Pass members have access to the best and largest network of lounges across the globe.”

“In addition to expanding the size and quality of the network, we remain dedicated to aligning the Priority Pass brand to reflect the changing needs and expectations of the frequent flyer. Our conversations with customers have taught us that today’s frequent travelers want a more holistic travel experience – that’s why we developed a range of offers which extend beyond the lounge, including the addition of new golf, travel and car rental offers. Since our brand refresh in October 2015 we have made our broadest product improvements to date, including the launch of a new website, smartphone app and the unveiling of Digital Membership Cards, offering simple and speedy access to most lounges in the program.”

Priority Pass continues to have the largest lounge portfolio of any independent provider.

About Priority Pass

Launched in 1992, Priority Pass provides frequent travelers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand with 900+ airport lounges in its program, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients. It offers innovative technology including smartphone apps and Digital Membership Cards which deliver ideal customer experience and robust client accountability.

Priority Pass, with its recent brand refresh, is a flagship product of the Collinson Group, a global leader in influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. Collinson Group has more than 25 years’ experience, with 26 global locations, servicing over 800 clients in 150 countries, employing over 1,900 staff, managing over 20 million end customers.