Why your brain loves the build-up to travel

We often hear it's not the destination, but the journey that counts. And with travel, the joy begins long before you leave. The starting point kicks off with the thrill of researching a new place, the satisfaction of booking the hotel, and the growing anticipation as your departure date approaches. The simple pleasure of opening an empty suitcase, setting the scene for imagining what's ahead, and even in the quiet rituals of arriving to the airport early to enjoy a peaceful coffee in the lounge before boarding.

We usually treat these moments as steps toward the "real" experience, yet they're part of what make travel so meaningful. And science backs this up. Research shows that pre-trip anticipation and preparation rituals can boost happiness and shape lasting memories, often rivalling the joy of the trip itself.

Where the joy of travel really begins

Travel is an emotional journey that starts the moment you decide to go. It begins with the fun of planning, rises during the adventure, and lingers in the memories that stay with you. When you savour the excitement before, during, and after your trip, you amplify every bit of joy throughout the journey.

The art of anticipation

Anticipation is one of travel's biggest mood-boosters. The build-up is one of the most powerful parts of the trip, with studies showing that planning can boost happiness more than the holiday itself. Make the most of those feel-good pre-trip vibes with even more simple rituals. Be it crafting a playlist for the destination, reading up on local culture, or saving restaurants and attractions you can't wait to visit. Planning isn't just part of the holiday, it sets the mood for your adventure from the beginning.

Where anticipation becomes reality

The airport is where the holiday energy kicks in and sets the scene, the moment you feel yourself crossing from planning into pure escapism. Researchers call this transition part of how we remember trips, known as the Peak-End Rule, stating that our strongest memory comes from the standout moment and how the journey ends. Try to plan at least once exceptional highlight during your trip, and finish with an activity that leaves you glowing, whether that's a special last meal or indulging in a Priority Pass travel experience before your final boarding.

The power of the first impression

The beginning of a trip is where some of your strongest memories form. Dopamine tells your brain, "Remember this.", and records what feels new and meaningful. Make the most of the moment by pausing on arrival, snapping a quick photo, taking in the scents and sounds, feeling the temperature on your skin, or writing one line about your first impression. These tiny actions help your brain lock in the start of something special.

Hold onto the joy a little longer

Holiday highs fade fast, which is why psychologists recommend reflecting on the highlights as your travel home. Reflection strengthens memory and extends the emotional arc. From the comfort of a Priority Pass lounge, let your thoughts drift to your next escape. Whether it's more of the same or a something completely new, the simple act of planning ahead keeps your spirits high and helps shape lasting and joyful travel stories.